About Us

Who we are.

Action Auto Ltd is the sole authorized franchise Dealership in Zambia for Isuzu Motors South Africa (IMSAf); Selling All-New Isuzu Pickups and Isuzu Trucks; faithfully serving the Country of Zambia Since 1997.

IMSAf is an Original Manufacturer and Distribution Organisation in South Africa, wholly owned by Isuzu Motors Limited Japan, serving as an important base for Isuzu’s long-term growth throughout Africa.

Action Auto is a duly registered ZAMBIAN CITIZEN EMPOWERED COMPANY, in accordance with the Republic of Zambia Citizens Economic Empowerment ACT No. 9 of 2006.

In addition to New Motor Vehicle Sales Dealer, Action Auto is an Approved Service, Maintenance, Warranty, Parts & Fitment Center for IMSAf and continue to provide Full After-Sales Support for General Motors South Africa (GMSA) vehicles: CHEVROLET, OPEL and HUMMER.

We are proud of our strong track record of providing superior quality vehicles, and are firmly committed to meeting, maintaining and exceeding high customer expectations through our after-sales support.

Our mission is to “Create Customers For Life”, always putting the customer's vehicle requirements and satisfaction at the forefront.